FASHION PALACE IN THE RED SQUARE
MOSCOW / RUSSIA
Tower / Headquarters / Restaurant / Exhibition spaces
The history of Russia is one marked with sacrifices, with suffering, and with great toil. It is the story of a people who are today beginning to take on their own identity. The opportunity offered by this project that will host such a world, where the woman is the icon par excellence, is thus to glorify such an important figure by using a stylised form that becomes the heart of the building itself.
As part of this “shaping” process, we looked to take two extremes – the matryoshka with its generous form, and the artistic figure – and realise an amalgamation of the two.
Public and sourcing functions take effect on the floor connecting with the land, while special functions dedicated to fashionable abodes become involved on the upper floors.
The monolithic form assumed by the tower subsequently becomes a simple landmark, which during the long, dark winter months becomes a distinguishing symbol, thanks to its red interior.